TOP 4 MARKETING TRENDS FOR B2B BUSINESS

Trends
Published by Administrator at 09:33, March 03, 2023

MARKETING AUTOMATION

Marketing Automation refers to a type of software that can help businesses optimize their marketing efforts. Make sure to have a combination of several tools including a website, bulk mailer, and CRM embedded into the software for analysis, tagging, grouping, and statistics.

Marketing automation is mainly focused on nurturing leads rather than directly selling products. From there you can systematize the content in your inbound marketing strategy and provide useful information at the right time to your customers.

“CONTENT IS KING” 

Content Marketing in recent years has become more popular, helping to nurture potential customers in B2B marketing strategies. The customer shopping journey is increasingly complex. Therefore, businesses have to invest more in researching each stage in the life cycle of shopping behavior.

According to Content Marketing Institute 2017, more than 90% of B2B marketers use the content as a key element in their marketing strategy. But only 37% of them have a complete content marketing strategy.

PERSONALIZATION REIGNS SUPREME

While sales websites in the B2C business model are constantly developing the personalization trend towards the best optimization, B2B stagnates. What is surprising is that Email Marketing is still chosen as a fairly popular marketing method.

According to a study by Seismic and Demand Metric, the B2B business model has not been effective in this trend. There is a shortage of resources, technology, and data, so businesses need to quickly respond to the above requirements to have a great personalization strategy.

FOCUS ON BUILDING CUSTOMER RELATIONSHIPS

Maintaining relationships with customers is an important factor to help you grow your business effectively. Especially in the era of automation, customer care becomes even more urgent.

But where can help your business meet the most potential partners and customers to build the best relationship with customers? Understanding that, the trade show VietBeauty x CosmoBeaute creates a place to connect businesses and businesses as well as businesses with customers. Expected with more than 300 participating businesses and more than 800 brands from 25 countries around the world. In particular, the exhibition is expected to attract more than 8000 visitors, VietBeauty x CosmoBeaute trade exhibition promises to help businesses meet face-to-face with many partners and customers, increasing the prestige of the brand. brand. Easy negotiation at the exhibition and further expand the scope of business and development cooperation.

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