The Spa market in Vietnam - opportunities and challenges for business in 2023.

The Spa market is among the top industries that bring huge annual profits to many beauty businesses. In recent years, with the increasing demand for beauty, there has been an "explosive" development of the Spa market in Vietnam. Many investors want to participate in this field, increasing competition among spa facilities. What are the opportunities and challenges of running a Spa business today? Let's join VietBeauty x CosmoBeaute to learn about the future development of the Spa industry in Vietnam in the article below.

Understand what the Spa industry is?
Spa is an abbreviation of the Latin phrase "sanitas per aqua" which roughly translates to "good health through water". You can understand it as healing with steam or natural mineral water. The Romans later enhanced the meaning of Spa to include saunas, soaking in warm water and relaxing massage. In addition, the origin of the name "Spa" may also originate from a town named Spa in Belgium. Near that town there is a mineral water spring used to treat diseases and refresh the spirit, so it attracts many people to relax.
Over time and with the increasing need for body care, today when mentioning Spa, people will immediately understand that this is a health care, beauty service and massage therapy combined with support. Support from specialized natural equipment and cosmetics. This is a place of care and therapy, awakening customers' 5 senses, bringing comfort and relaxation to the mind, body and spirit.
Spas can operate as an independent outside business or can be a service located within a hotel or resort. Thanks to the increasing quality of life, the current Spa market is growing and expanding. Although it has been around for a long time, in recent years, this service has just begun to explode strongly in Vietnam.
The services that Spa provides are very rich and diverse. Spa businesses in Vietnam constantly update new types of popular services at home and abroad, fully meeting customer needs. Spa services currently attracting customers include:
Basic and intensive skin care.
Treatment of acne, keloid scars, dark spots, melasma, freckles,...
Anti-aging, lifting and rejuvenating skin with modern technology.
Sauna, hot bath, body massage, foot massage.

• - Lose weight, melt fat.
• - Waxxing.
• - White bath.
• - Cosmetic tattooing service.
• - Tattoo removal, mole removal.
• - Wash hair, massage face.

How is the Spa market in Vietnam today?
In the beauty service industry, although Vietnam has a slower starting point than other countries, it possesses extremely strong development potential. Spa market research analysis in Vietnam shows that 64.1% of respondents feel dissatisfied with their facial contours, 15.8% of people have breast problems and 7.5% want to change their appearance. change your skin.
In addition, about 30% of the population has received better education about beauty and body care. Vietnamese people are gradually becoming more comfortable spending money on beauty services. They are more willing to go to Spa to refresh themselves, improve their shape, repel signs of aging and relax and regenerate energy. This contributes to increasing the search rate and promoting beauty services, making Vietnam a "fertile land" for the strong development of the Spa market.
It is no coincidence that the Spa market in Vietnam is considered to have a "galloping growth" rate. According to the 2023 Spa market research report, our country has more than 6,000 established Spa businesses. Among them, there are more than 20 large private establishments that have opened many branches in all provinces and cities nationwide. The revenue of large businesses in the Spa market in Vietnam is currently estimated to average about 20 billion a year.
Possessing business potential with huge profits, the current Spa market has been attracting a lot of investment. Many newly opened Spa facilities create extremely fierce competition. According to statistics from the 2023 Spa market research report, in Vietnam, 90% of Spa owners are beauty experts and the remaining 10% are businessmen, but this 10% are Those who are holding the Spa market chain.
The development of the Spa industry not only satisfies the increasing beauty needs of Vietnamese people, but also provides job opportunities for a large number of workers. Vietnam has become an ideal destination for international beauty brands, and the most advanced beauty technologies are also widely applied, bringing high efficiency at a reasonable cost.
Spa market in Vietnam - opportunities and challenges for businesses
Through data from the Spa 2023 market research report in Vietnam, we can get the most overview of the Spa industry and development trends in the near future. In particular, the opportunities and challenges when running a Spa business are things that investors need to pay attention to.

Opportunity
Currently, the Spa business has many development opportunities that bring high profits, making many investors do not hesitate to invest money.
Demand is increasing day by day
Along with the rapid development of society, human living standards also increase, so the need for beauty and health care is increasing. Whether women or men, they always want a neat appearance and a balanced body.
Instead of just using home care cosmetics, customers tend to look for more modern and specialized beauty methods at professional beauty facilities. Therefore, as long as the service quality is good, spa business owners can rest assured that they are not afraid of lacking customers.
Diverse customer segments
One of the reasons the Spa market in Vietnam has many opportunities for development is because of the diverse customer segments. Gone are the days when Spa was only for high income people or just a place for women. Today, Spas serve many different types of customers, and at the same time expand to customers who are men or the elderly, bone and joint patients, pregnant mothers,...
The types of services at the Spa are diverse
Spa services have developed very diversely, not only skin care, many Spas now also serve many other services such as shampooing, hair care, nail care, massage, sauna, weight loss, whitening bath,... In addition, the development of medicine and science and technology has opened up many advanced beauty and health care services, enthusiastically welcomed by customers. These will bring many development opportunities for the Spa industry.
Easily shop for Spa equipment
Today, you can completely access advanced beauty technologies easily with enough machines imported from quality brands in Europe, America, Korea, China,... With many levels. Prices vary, you can freely choose products that suit the scale and needs of your Spa services. You can even exchange or buy liquidated machinery and equipment to save costs.
Challenge
Although the Spa industry is very hot and offers many development opportunities, if you want to invest in this field, you still need to determine that you will encounter the following challenges:
Competitive
Because it is a profession with many development opportunities, many people will want to participate to increase competition. Spas that open, whether large or small, have many direct or indirect competitors. From well-known giants in the industry to other cheap spas of the same scale. If you do not ensure service quality and have uniqueness and newness in your Spa business, it is very easy to be eliminated.

Skilled human resources are few
In the Spa market in Vietnam today, recruiting people with good experience and technical expertise is not an easy task. If you want to retain customers and have the Spa facility operate stably, a team of highly skilled staff is very important. This is one of the headache challenges for future Spa owners.

Challenges regarding investment capital
Regardless of the scale of the Spa business chosen, initial investment capital is also a big issue. Opening a Spa requires a lot of different fees, from premises, machinery and equipment, cosmetics, human resources, marketing costs, etc. If you do not have enough capital, it will be very difficult for you to open a Spa or maintain operations. of Spa in the beginning.
Overall, compared to the challenges, the Spa market in Vietnam still opens up many development opportunities. Running a successful business and standing firm in the Spa market has never been easy. Spa owners always have to research and change to keep up with new trends to bring the best experience to customers.
Therefore, applying science and technology from an effective management tool will help Spa owners have more time to research and come up with development strategies for the Spa. Using Spa management software is one of the top choices of modern managers.
With the application of modern technology to outstanding features, Spa software provides an easier Spa management solution, saving time, human resources and optimizing costs with many features:
- Book appointments quickly, send SMS appointment reminders to customers.
- Segment customers, build marketing campaigns, and automate customer care.
- Manage treatment courses and customer membership cards.
- Management of cosmetics, raw materials, import and export.
- Revenue - cost management, financial reporting.
- Timekeeping, decentralization and salary calculation for employees.
- Diverse payment methods.
Above is some information about the Spa market in Vietnam today, along with opportunities and challenges for investors who want to do business in this field. It can be seen that the current Spa market is an extremely attractive investment place with a large number of customers and constantly increasing beauty needs. If you have enough economic conditions and are interested in beauty and health care services, you can absolutely consider spending money. Wishing you business success!
FAQ
How is the Spa market in Vietnam predicted to develop in 2023?
With analysis when researching the Spa market in Vietnam, some forecasts of Spa market trends in 2023 are:
Improving beauty solutions, applying the most advanced technology.
Expand the segment with male customers.
Online market: Take advantage of advertising and sales on online platforms, e-commerce platforms,...
What are the Marketing trends for the Spa market in Vietnam in 2023?
Marketing is one of the factors that contribute significantly to business success. Accurately grasping trends helps businesses create effective marketing campaigns, increase customer access and conversion rates, bringing revenue and profits to businesses. For the Spa market, Marketing trends that promise to explode in 2023 will be:
Diverse product marketing content, personalize customer experience.
Communicate seasonal products.
Focus on building a content chain about product ingredients.
Use digital platforms, online marketing, social networking sites.
Marketing through celebrities and KOLs
Expand product, service and communication segments for male customers

Cre: Be Pos