Explore global beauty industry trends and insights

Kantar's report "Face value: The global foundation of Beauty insights" provides an overview of the shopping habits and usage of beauty products of consumers globally, thereby helping marketers capture trends. consumer orientation and understanding of target customers.

The report uses Kantar Worldpanel's global consumer beauty product purchase and usage data set, which paints a rich picture of industry dynamics.

Below are some prominent beauty trends around the world drawn from the report:

- Sun protection is no longer a solitary step but an essential part of a skin care regimen. Southeast Asian consumers are increasingly aware of the importance of hair and skin, leading to a surge in sunscreen use in some markets. The extreme heat wave in April 2023 in Indonesia served as a wake-up call. Meanwhile, in Vietnam, the discussion on skin care shows no signs of cooling down, with an emphasis not only on sun protection but also on a more comprehensive approach to skin health.

-E-commerce in North Asia is very developed, with mature-age buyers also participating in purchases in some digital channels like young people. For example, in Korea, live stream sales have attracted a large number of viewers in the 45-54 and 55-65 age groups, this is the main channel for them to view product information. The format is still in its infancy in Europe and the US, where TV home shopping, mail order and infomercials remain the preferred channels for consumers.

- In Latin American markets, the biggest spenders are those between the ages of 35 and 49 years old. This age group holds the largest market share, holding 41% in Brazil, 38% in Colombia and 37% in Mexico. In the past year alone, their spending has increased by 21%.

- Brazil is an important player in the beauty market in Latin America, contributing significantly to the region's total sales. Brazilian women use products 43 times a week, 5 times more than women in Western Europe and the US. They are also more engaged in receiving professional treatments, with two-thirds saying they have had such treatments in the past six months.

Source: brandsvietnam.com